Canadian Club (“CC”, not Creative Commons) has been running these really offensive & annoying ads aimed, apparently, at a very small demographic: straight white men with masculinity issues and daddy issues.
My partner pointed them out to me — plastered on bus stops in our ethnically diverse and progressive, queer-friendly community — and we enjoyed speculating on how enterprising billboard alteration-ers (certainly not us, I’d like to emphasize) might edit the ads to be more appropriate for our community. (Way to do stupid poorly-targeted advertising, jack-asses.)
For instance, the ad that showed a guy making out with a woman in a lounge, that implied “dad” was cheating on mom — that could easily be edited to make it appear that mom was picking up a stray businessman to fulfill those needs that dad wasn’t capable of satisfying. Again, I repeat, we would never consider doing the alterations ourselves. Pure speculation.
Anyway, Rebecca Tushnet reports about another woman’s response to the ad campaign. CC ran one of those cheesey “get involved and do it yourself” fake participation schemes so that straight white overcompensating men with daddy issues could put their own daddies into the ads. Michelle Koenig-Schwartz began Project: Canadian Club – Your Mom Had Groupies in response.
The pictures are awesome, and I have to note that these would go over a lot better in Jamaica Plain. Tushnet’s post also contains great analysis, so read the whole thing.