no, not enough ads in the world

In today’s NYT article about ‘tattooed fruit’, this line caught my eye:

“With the right scanning technology the produce could even be bar-coded with lots of information: where it comes from, who grew it, who picked it, even how many calories it has per serving,” said Fred Durand III, president of Durand-Wayland. “You could have a green pepper that was completely covered with coding. Or you could sell advertising space.”

Hey, what a good idea! Because there aren’t enough ads already.