Pharyngula recently dropped an aside on one of my favorite topics, scientists communicating about science to the public:
You can also hear the author discussing the methodology and results in a podcast, which I think is a wonderful idea. (Maybe every paper should be accompanied by a 15 minute podcast in which the author explains the work to a general audience…).
Do you hear that, University PR departments? That is a wonderful idea. Set up podcasts for your PR in addition to your glossy magazines and newsletters and websites. It gives news reporters something to listen to and link to.