A NYT blog is reporting that Radiohead is making digital copies of its next album available for pick-your-own-price amount — and the best part is they’re DRM-free.
Commenters on the post were almost all positive. A few salient points pulled out of comments:
* This will generate fans for and interest in its nice physical artifact versions of the albums — which are for sale for a fixed price, offering a solid profit point;
* This offers would-be downloaders an opportunity to get authorized DRM-free music at a reasonable price — a sort of come-in-from-the-cold attitude that, however small, will generate more revenue from these downloaders than they otherwise would have had;
* 100% of the proceeds — however small — are going to Radiohead, rather than 5-10% of the cost of a $15-$20 CD.
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