the eternal verities of fashion preferences

christ what a crock: The London Times reports that:

We all know that women like pink and men prefer blue, but we have never really known why. Now it emerges that parents who dress their boys in blue and girls in pink may not just be following tradition but some deep-seated evolutionary instinct.

I guess “evolution” waxes and wanes with the fashion trends of the centuries, because in the US in the 19th & early 20th centuries pink was the boys’ color (because it was a type of red, a strong masculine color!) and blue was the girls’ color.

So many possible responses to this utter blithering idiocy. I don’t know whether I’m madder at the Times (and other press) for reporting this crap uncritically, or whether I’m madder at the evolutionary psychologists who, in all seriousness, confirm their own social prejudices as eagerly as did the phrenologists and racist European skull-measurers of the 19th century.
update: of course, the bloggers & commenters of the world have already hit this one: the comments on the London Times article are largely insightful; bad science.net is snarky & gives historical context also; broadsheet @ salon.com had a little detail & a lot of commentary, but surprisingly, didn’t jump on the stupidity quite as much as they really could have.