everyone agrees: running a campaign is as more important as running the country

The Web’s metamorphosis into a haven for armchair strategists seems all the more natural when you consider the fetishization of political operatives that has increasingly become the obsession of all media covering modern elections. It’s well established that there are not nearly as many stories about policy today as there are about campaigns and the personalities who people them. John Kerry’s capacity to run a presidential campaign is deemed at least as important as his capacity to, you know, run the country. The success of the DA Pennebaker film “The War Room,” and “K Street,” and especially “The West Wing,” a TV show created by a political junkie as a gift to the rest of us afflicted with the bug, just underlines the point. One of the hottest video games in recent months has been “The Political Machine,” which is no doubt the first game ever to feature as its primary villain the vexing mathematics of the Electoral College. And finally, for proof that we are ever more concerned about the horse race rather than the issues of the presidential race, look no further than the talking heads on cable news, constantly plumbing the depths of a sole overarching political-strategy story line, “What should Candidate X do next?”

Salon.com Technology | How the Internet turned everyone into James Carville by Farhad Manjoo — (emphasis added)